What is an infographic?

We get asked this question a lot.

Simply put, it’s a graphic that displays and explains information, whether in data form or text. When we use the term ‘infographic’, we’re using it as a general term used to describe data presented in a visual way. Remember the old saying “A picture is worth a thousand words”? In the simplest terms, infographics are not too different than the charts and graphs in programmes like Excel.

These days the cool kids are calling it ‘data viz’ from the term data visualisation, meaning sets of data displayed in a unique way that can be seen, rather than read, and designed in a way that provides a universal conclusion for all viewers. As more data emerges, information graphics become more useful than ever. Huge amounts of data are very difficult to sort through, but infographics make information presentable and digestible to a general audience.

Infographics are key because they enhance the way people experience stories – especially now, when more and more infographics are being used to supplement editorial content on the web. They create a new way of seeing the world of data, and help communicate complex ideas in a clear and beautiful way.

An easy-to-read illustration helps tell a story and makes data easier to understand. And how great when infographics are not only clear and straightforward but also beautiful and engaging. The aesthetic design draws the viewer in; the information helps the viewer understand the data being presented.

In the pages that follow, we’ll talk about the history of infographics and ways to create an infographic, and even offer tips on how to increase the chance of your infographic going viral. Tune in for more.

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