Adblock marketing- icon infographic

By January 17, 2017

Adblock marketing- icon infographic

The one-size-fits-all approach to digital advertising has led to an increased adoption of ad blockers. The world’s most popular ad blocking extension, Adblock Plus has been downloaded over 500 million times. In order to earn customer attention and affinity in 2017, marketers will have to focus on delivering more relevant, hyper-targeted messages to customers. 2017 will see more brands segment and personalize their communications and creative approach based on customers’ preferences and browsing habits.

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